http://thehill.com/business-a-lobbying/ ... y-silentlyAmerican denim giant Levi Strauss & Co. announced Tuesday that it is launching a series of new initiatives to benefit groups working to prevent gun violence.
Levi Strausss CEO and President Chip Bergh wrote in Fortune on Tuesday that the company simply cannot stand by silently when it comes to issues that threaten the very fabric of the communities where we live and work.
You may wonder why a company that doesnt manufacture or sell guns is wading into this issue, but for us, its simple, Bergh wrote. Americans shouldnt have to live in fear of gun violence. Its an issue that affects all of us all generations and all walks of life."
Bergh said it was his responsibility to speak up for important issues since he leads a values-drive company thats known the world over as a pioneer of the American West and one of the great symbols of American freedom.
He added that he is not advocating to repeal the 2nd Amendment nor calling gun owners irresponsible.
"We cant insulate ourselves from every threat," Bergh wrote. "We cant 'harden' every place we gather whether it be our schools, workplaces, shops, churches, or entertainment venues. But we can take common-sense, measurable steps like criminal background checks on all gun sales that will save lives."
Levi's, therefore, announced a new three-tiered initiative to support gun violence prevention.
The company will donate more than $1 million over the next four years to nonprofits and youth activists that work to end gun violence, establishing the Safer Tomorrow Fund.
The blue jean manufacturer also partnered with gun control group Everytown for Gun Safety and other executives to form Everytown Business Leaders for Gun Safety.
It's a shame, they're the best jean for the price, but I won't be buying anymore until they change their position on this.